I am Bulgarian, born and raised in Smolyan, and today I live in Sofia.

Since 2010, I have been dedicated to the world of manicures—as a manicurist, instructor, lecturer, content creator…
but above all, as an inspiration.

I believe and see that there is potential in every person.
My clear message is: “You can do it.”

With over 370,000 followers, I’ve built a community based on trust, sincerity, and real value.
In my videos, I demonstrate and explain in simple terms the ins and outs of manicures and pedicures—techniques, nuances, and little secrets that really help.

My journey began when I was still a teenager…
with a bad habit—biting my nails.

I started painting them with regular nail polish… and before I knew it, that changed everything.
That’s how I didn’t just break my habit—I discovered a passion.

At 18, I started working as a manicurist while also beginning my studies in finance at the University of National and World Economy (UNWE).

The truth is, it wasn’t easy.
Balancing a college education with a full-time job requires discipline and sacrifice.

I gave up a lot of things—free time, going out, coffee shops, nightclubs…
but I don’t regret a single one of those choices.

For 9 years, I worked as a manicurist with clients—I changed salons and cities, and went through every stage—working on commission, renting space, and finally opening my own salon.

There were times when I started from scratch—in a new city, with no clients, and no security.
But every time, I proved the same thing to myself:
👉 When you have a passion for your craft and a strong desire, you always find a way.

Along this path, I’ve also encountered a lack of understanding.

Loved ones, teachers… people who believed I was capable of “more” and viewed this profession as something frivolous.
But I knew what I felt… and I followed it.

After nine years of working as a manicurist, I began to venture into teaching.

It was during this time that I met the man with whom I now walk side by side—
my partner in life and in business— Ivo.

And that’s when everything big that we’re building together today began.

I became the face of the brand, and he became the driving force, the man behind the scenes.

I started creating content on social media—
—to share, showcase, and help others.
And he created the website, built a team, and laid the foundation for the business.

I created online courses, webinars, and training sessions, and later, in-person courses as well.
Over time, I built comprehensive programs for manicurists from scratch.

Thousands of people around the world have taken these courses online, and many of them also came to the academy in person to practice and start their own journey.

People started seeking out the products I work with on their own…
and so, from scratch, we created one of the most recognizable online nail supply stores in Bulgaria.

We’ve also become major importers of international brands.

And all of this was happening during one of the most emotional periods of my life…

The period when I became a mother.

I got pregnant right when we started developing our website, and my two children—Theodor and Lea—were born one after the other, a year and 10 months apart.

Balancing motherhood, business, and everything else was a huge challenge…,
but together with Ivo, we’ve always supported each other and found a way, because love and respect have been our guiding principles.

After more than 14 years of experience, we took the next step—
we created our brand, ELLEXA.

A brand born out of a real need for better solutions.
A brand that makes no compromises.

Art beauty. Smart care.

As the business grew, I made an important decision—
—to leave the salon and the academy,
, so I could focus entirely on developing the brand.

Today, I refer everyone looking for a manicure or training to our partner salons and academies.

Everything we’ve built with Ivo isn’t just ours.

Behind it stands a team of people who believe in our mission and are passionate about it alongside us.

Today, I continue to create content every day—
—to inspire and help others.
But there’s more to it…

To remind people to reconnect with themselves.
To their hearts.
To their intuition.

To live by their values.
With love—for themselves, for others, and for Bulgaria.

On social media, I share a part of my world—
folk music, songs, festivals…
family, the balance between being a mother, a wife, a business owner, and a person.

👉 Because I believe in one thing:
that success is what people see…
but happiness is more important—
and that’s what you feel when you follow your heart.

You can be successful and happy! ❤️