Rules of Authority

Last updated: May 28, 2026

Elena Art Nails operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Elena Art Nails is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy shall take precedence with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably associated with you. We may collect or process the following categories of personal information, including inferences made based on such personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card numbers, debit card numbers, and financial account numbers; payment card information; financial account information; transaction data; payment method; payment confirmation; and other payment-related data.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including the information you provide in your communications with us, for example, when you send an inquiry to customer service.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device, when you use our products or services or visit our websites, as well as through the use of “cookies” and similar technologies;
• From our service providers, including when we engage them to implement a specific technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of our Services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving our services. We use your personal information to provide you with our Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and the items you’re interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising, and promotional messages via email, text message, or regular mail, as well as to display online ads for products or services within the Services or on other websites, including based on products you have previously purchased or added to your cart, and other activities within the Services.
• Security and Fraud Prevention. We use your personal information to verify the authenticity of your account, ensure secure payments and shopping, detect, investigate, or take action regarding any fraudulent, illegal, dangerous, or malicious activity, to protect public safety, and to provide our services. If you decide to use the Services and register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other login information with others.
• Communicating with You. We use your personal information to provide you with customer service, respond to you promptly, provide you with effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or to respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual legal disputes, or other legal proceedings, as well as to enforce or investigate potential violations of our terms or policies.

How We Disclose Your Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and delivery).
• With business and marketing partners who provide you with marketing services and promote your business. For example, we use Shopify to deliver personalized ads through third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of showing you targeted ads and marketing based on your online activity with various merchants and websites. You can exercise your right to opt out of these uses here
• When you instruct us, request that we do so, or otherwise consent to the disclosure of certain information to third parties—for example, to ship products to you or through the use of social media widgets or login integrations.
• With our partners or in some other way within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Shopify Integration

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services for you. The information you provide to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your own, for the purpose of providing and improving the Services for you. In addition, to protect, expand, and improve our business, we use certain enhanced Shopify features that include data and information derived from your interactions with our store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected regarding your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and what rights you may have, please visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Link to Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on those sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links does not in itself imply endorsement of the content of these platforms or of their owners or operators, unless otherwise stated within the Services.

Data on Children

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge of whether we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of 16.

Security and Storage of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute; they may apply only under certain circumstances, and in certain cases we may deny your request if permitted by law.

• Right of Access/Information. You may have the right to request access to the personal information we hold about you.
• Right to Erasure. You may have the right to request that we erase the personal information we hold about you.
• Right to Correction. You may have the right to request that we correct any inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Right to Opt Out of the Sale or Sharing of Personal Information for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising,” as defined by applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with a Global Privacy Control opt-out signal enabled, depending on your location, we will automatically treat this as an opt-out request for the device and browser you are using to visit the website. If we are able to link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Aside from Global Privacy Control, we do not recognize any other “Do Not Track” signals that may be sent by your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You can exercise any of these rights where indicated within the Services, or by contacting us using the contact information provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require the representative to provide proof that you have authorized them to act on your behalf, and you may be required to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have any complaints regarding the way we process your personal information, please contact us using the contact information provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information provided below or by filing a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us, send us an email at ivelinlilov@gmail.com, or contact us at 3 Prof. Atanas Ishirkov St., 1700, BG. For the purposes of applicable data protection laws, we are the controller of your personal data.